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Master in Marketing Farmaceutico

Dal 20 Febbraio 2027 al 19 Dicembre 2027

Lezioni online in live streaming

Frequenza weekend:

Sabato e Domenica 09:00 - 14:00/ 15.00 - 18.00

Orario: dalle 09:00 alle 14:00

Get information on the Master in Marketing Farmaceutico

Job orientation at the end of the course in cooperation with

The Master in Marketing Farmaceutico è il percorso specialistico progettato per formare i professionisti di domani nel settore farmaceutico, biotech e dei dispositivi medici. Un programma intensivo e dal taglio fortemente pratico, pensato per chi vuole accelerare la propria carriera ed entrare da protagonista in un mercato in controtendenza e in costante crescita.

Oggi, infatti, le aziende del comparto farmaceutico e dell’healthcare stanno vivendo una trasformazione senza precedenti, guidata dalla digitalizzazione accelerata, dall’avvento dell’Intelligenza Artificiale applicata alla salute e da nuove normative. In questo scenario, non bastano più le sole competenze scientifiche o il marketing tradizionale: serve una visione strategica integrata.

Per questo motivo, i grandi colossi del settore non cercano più semplici tecnici o esperti di marketing generalisti, ma richiedono profili ibridi: professionisti pronti, capaci di coniugare il rigore scientifico e regolatorio con una visione strategica di business orientata ai risultati.

COURSE STRUCTURE

PREPARATORY PHASE

  • Piattaforma per lo studio della lingua Inglese (o Francese, Spagnolo, Portoghese, Italiano e Tedesco) disponibile H24 per 6 mesi. L'allievo avrà a disposizione Attività & Quiz: articoli, video, audio, grammatica, how-to e varie pubblicazioni. Grazie all’Intelligenza Artificiale adattiva della piattaforma i contenuti si adattano al profilo di ogni allievo
  • Lezioni on demand su piattaforma e-learning
  • 50 hours minimum self-study for the teaching material provided in the preparatory phase and during the lectures;
1

CLASSROOM PHASE

Lezioni online in diretta, registrate e sempre disponibili per uno studio flessibile e in differita

Formula weekend: Sabato e Domenica dalle 09.00 alle 14.00

Project work aziendale con manager del settore
2

TRAINING/INTERNSHIP PHASE

Stage garantito della durata di 4-6 mesi in aziende del settore
3

FINAL STAGE

  • Career Orientation Meeting;
  • Revision and optimisation of Curriculum Vitae with subsequent dissemination to companies in the sector nationwide
4

Non importa da che mondo vieni, ciò che conta è la capacità di far dialogare competenze differenti. Il percorso è pensato per integrare l’approccio analitico e il rigore scientifico con le leve strategiche del mercato.

L’accesso è rivolto ai laureati in ambito medico e scientifico — nelle discipline di Farmacia e Chimica e Tecnologia Farmaceutiche (CTF), Biotecnologie (industriali, mediche o farmaceutiche), Biologia e Scienze Biologiche, Medicina e Chirurgia o Professioni Sanitarie — così come ai laureati in area economico-umanistica, tra cui Economia e Management, Business Administration, Marketing e Comunicazione d’Impresa, Scienze della Comunicazione e Psicologia del marketing.

  • Attestato di frequenza privato al Master in Marketing farmaceutico
  • Project work certificate
  • Internship certificate

Modulo 1 — Scenario e Dinamiche del Settore Farmaceutico

  • Analisi delle dinamiche globali, dei modelli di business e della struttura delle aziende farmaceutiche (Big Pharma, generiche, biotecnologiche, CDMO).
  • Studio degli stakeholder chiave, dell’organigramma e delle funzioni aziendali, delle fasi di ricerca e sviluppo (R&D) del farmaco e dei settori in maggiore crescita
  • Aziende farmaceutiche
  • Organigramma & Reporting Line reali
  • Cross-functional Collaboration

Modulo 2 — Principi Cardine del Marketing del Farmaco

  • Analisi del marketing mix applicato al settore
  • marketing strategico (SWOT, segmentazione per area terapeutica, customer journey e posizionamento)
  • Marketing operativo (piani tattici, budgeting, strategie di go-to-market e lancio di farmaci innovativi o generici).

Modulo 3 — Sinergie tra Market Access e Commerciale

  • Studio del ruolo del Market Access, delle normative di approvazione (EMA, AIFA), dei principi di pricing e reimbursement e dell’Health Technology Assessment (HTA).
  • Focus sullo sviluppo della value proposition del farmaco per supportare le negoziazioni con le autorità sanitarie.

Modulo 4 — L'Interfaccia Strategica tra Medical Affairs e Marketing

  • Approfondimento sulle figure di Medical Advisor e Medical Science Liaison, sulla struttura del Medical Plan e sull’uso dei dati di Real World Evidence (RWE).
  • Gestione della comunicazione medico-scientifica e della compliance regolatoria (AIFA, EMA, FDA, EFPIA) nei materiali promozionali.

Modulo 5 — Costruire e Posizionare un Brand di Successo

  • Costruzione e gestione del brand (aziendale, prodotto, pipeline) ed elementi di brand building (identità di marca, logo, packaging, naming, storytelling).
  • Strategie di posizionamento, misurazione della brand equity e programmi di Patient Support Programs (PSP) come driver di valore.

Modulo 6 — Reputazione Aziendale e Gestione del Ciclo di Vita del Prodotto

  • Gestione e monitoraggio della reputazione aziendale tramite KPI e Crisis Management.
  • Sviluppo di strategie per l’ingaggio di Key Opinion Leaders (KOL) ed engagement con le associazioni di pazienti.
  • Utilizzo del Life Cycle Management (LCM) per estensioni di linea e strategie post-brevetto.

Modulo 7 — Comunicare il Farmaco nel Rispetto delle Normative

  • Comunicazione istituzionale, promozionale e scientifica basata sull’evidenza (Evidence-Based Communication).
  • Mappatura degli stakeholder, pianificazione di strategie omnicanale e studio della Legge 219/2001 sulla pubblicità dei farmaci (Rx, OTC, DD.MM.).
  • Tecniche di storytelling scientifico e copywriting.

Modulo 8 — Implementare Soluzioni di Digital Marketing

  • Ottimizzazione di canali digitali (siti, landing page, app mobili) per il coinvolgimento di medici e pazienti tramite email marketing e marketing automation.
  • Strategie Direct-to-Consumer (DTC) e Direct-to-Healthcare-Professional (DTHP), linee guida social di EMA e FDA, tecniche SEO/SEM e monitoraggio dei KPI digitali.

Modulo 9 — Allineamento Strategico e Integrazione tra Vendite e Marketing

  • Analisi del Sales Management e delle figure professionali (Informatore Scientifico del Farmaco e Account Management).
  • Sviluppo di strategie integrate e messaggi unificati per il target, utilizzo di strumenti di Sales Enablement (CRM, marketing automation) e definizione di KPI commerciali condivisi.

Modulo 10 — Data-Driven Innovation in Healthcare

  • Gestione della governance e compliance dei dati (GDPR) e utilizzo di piattaforme analitiche (Power BI, Tableau, CRM, CDP).
  • Tecniche di segmentazione avanzata (clustering, AI-driven targeting) ed esperienze di personalizzazione (Next Best Action).
  • Applicazione dell’Intelligenza Artificiale, modelli predittivi e innovazione digitale legata alla Connected Health (DTx, telemedicina).

Modulo 11 — Retail Pharma

  • Le regole del gioco tra aziende e catene
  • Come fissare prezzi, margini e sconti
  • Creare e promuovere i prodotti a marchio proprio (Private Label)
  • Strategie per spingere i prodotti nel punto vendita (Sell-In & Sell-Out)
  • Scegliere cosa vendere (cosmesi, integratori, salute)
  • Gestire i Prodotti e il Negozio
  • Visual Merchandising

Modulo 12 — Patient Experience & Digital Retail

  • Offrire analisi, test ed esami in negozio
  • Fidelizzare il cliente
  • Dallo schermo al negozio
  • Vendere online rispettando le regole del settore
  • Gestire prenotazioni, ricette e comunicazioni automatiche

Modulo 13 — Career Lab: costruire il proprio ingresso nel pharma commercial

  • Come le aziende pharma selezionano davvero per queste funzioni: competency model, assessment, cosa guarda un HR Director
  • Punti di ingresso realistici per funzione: entry point, percorsi laterali, trade-off Big Pharma vs biotech vs CDMO vs CRO (aggancio diretto al Modulo 1 — cerchio che si chiude)
  • CV e LinkedIn per il pharma commercial: keyword, ATS, posizionamento
  • Simulazione colloquio: role play HR

The Pharma Marketer è una figura strategica e ibrida in grado di fare da ponte tra l’area scientifico-regolatoria e quella commerciale. Questo professionista possiede una profonda sensibilità etica e normativa, ma sa muoversi con la mentalità orientata ai risultati tipica del business moderno. Grazie alle competenze acquisite, è in grado di analizzare i dati di mercato (Real World Evidence), comprendere i bisogni del medico e del paziente, e progettare campagne di lancio e posizionamento di prodotti farmaceutici, dispositivi medici o integratori alimentari, integrando i canali fisici tradizionali con le più innovative tecnologie digitali.

  • Product & Brand Manager Pharma
  • Digital & Omnichannel Marketing Specialist
  • Trade Marketing Manager
  • Junior Market Access Specialist
  • Medical Advisor / Regulatory Affairs Specialist
  • Account Executive Healthcare

Early Pass

Each year, the Academy selects specific training courses to which the facility applies Early Pass. This is a progressive discount system reserved for those who formalise their enrolment well in advance of the start of the training course

ADL student discount

From the second enrolment onwards, our students enjoy special discounts
 

AFFILIATED FINANCIERS

Possibility of financing and deferments even without income

Logo di Compass    Logo di seQura   Logo di Cofidis  

Il nostro Istituto mette a disposizione strumenti, canali e un network professionale:

What you get with the Kit

  • Amplificazione social: i contenuti migliori verranno condivisi sui canali ufficiali della scuola, aumentando l’esposizione verso recruiter e aziende partner;
  • Guida pratica alla creazione: un manuale scritto per imparare a raccontare la propria esperienza e i propri progetti con il massimo impatto;

  • CV Positioning & Talent Distribution: supporto dedicato per ottimizzare struttura, competenze e stile del CV. Aggiornamento finale al termine del percorso formativo e diffusione, insieme a una lettera di presentazione a cura di Milano Business Academy®, alle aziende del settore su tutto il territorio nazionale, favorendo concrete opportunità di inserimento professionale.

TEACHERS
Mariano Leone, docente di Milano Business Academy

Mariano Leone

Senior HR Director in Alfasigma, con oltre vent’anni di esperienza nel settore pharma e life sciences. Nel corso della carriera ha attraversato l’intero perimetro della funzione HR — dal talent acquisition alle relazioni industriali — fino alla responsabilità strategica su organizational design e change management. Da diversi anni affianca all’attività aziendale la docenza in master universitari e percorsi di alta formazione, con interventi in aula, seminari e webinar dedicati al career management e all’ingresso nel settore farmaceutico. La sua mission è rendere leggibili le logiche con cui le aziende pharma valutano e scelgono, e tradurle in strumenti concreti di posizionamento professionale

LE OPINIONI SU MILANO BUSINESS ACADEMY - ACCADEMIA DEL LAVORO

Excellent
Academy of Labour ®4.7
Based on 226 reviews
Lorenzo Lagonigro
7 months ago
Matteo Trespidi
7 months ago
Attended Caf and patronage course, I found very good professors, who were able to pass on not only knowledge, passion, dedication, excellent organisation.
Marco M.
7 months ago
I attended the Patronato and CAF Operator course. The course was very intensive, with plenty of online live-streamed lessons and in-person sessions, and the option to catch up on lessons if absent. I really liked the online format; as I work and am quite busy, I was able to organise my own study time. The tutor was excellent at addressing each student’s issues and resolving them straight away; all the lecturers who taught the course were highly knowledgeable and competent. It’s an excellent academy. I’d recommend it to anyone looking for a comprehensive course who has the time to study. At the end of the course, there’s also an internship in the sector. I hope it goes just as well as the study and the lessons did.
Parleen Kaur
7 months ago
It was a great experience studying this course. Teacher's were always available for help .
Chirene Karouach
8 months ago
I found a girl called Anna D'addabbo who followed me both to do the registration and to help me in everything I really recommend her I am really happy with this experience if I could I would give more than five stars
Eusto Corbacio
8 months ago
I am super happy to have participated in this food and beverage manager course. The lecturers are very good and the tutor Monica is always very helpful. It is a very complete course that prepares you for 5-star hotels without any problems.
Antonino Falcone
8 months ago
A very interesting and well-structured Food & Beverage Manager course. Professional and knowledgeable lecturers, with a practical approach based on real-life examples and case studies. A useful training programme that can be put into practice in the workplace. If you’re passionate about the catering industry, this course is perfect for understanding many fundamental aspects of management
James Petti
8 months ago
The F&B Manager course was explained in great detail by the lecturers, and we completed exercises at the end of every lesson. The lecturers were very knowledgeable and, above all, always willing to help with any of our queries. I learnt a great deal and, above all, I refreshed my knowledge of topics I’d covered during my years at hospitality college. I’d recommend it to anyone who’d like to take that extra step towards professional development.
Giacomo Pantò
9 months ago
I took the Food & Beverage Manager course: a fantastic experience, which gave me the chance to engage with the Academy’s lecturers and learn new things. Giacomo Pantò.
Enrico Vicari
10 months ago
La mia esperienza con Accademia del Lavoro non può essere che molto positiva. Dal momento della mia iscrizione ai corsi e fino alla fine sono stato seguito in ogni momento. In primis dalla bravissima tutor Monica e dopo anche da tutti i preparatissimi docenti come Anastasia e gli altri. Posso solo consigliare questo ente di formazione per chi vuole ottenere il meglio. Grazie di tutto
giusb Bafundi
10 months ago
I had the honour of attending this academy and taking part in the Ramp Agent Course. Whilst the course is well-structured and perfectly organised across its four stages, the same cannot be said of the trainers, who are by far better qualified than the organisational structure itself!!!!! In the first phase, we had a collaborative "online" training session where Anastasia, Marco and Ezio took turns leading the sessions. They were fantastic at presenting the material and at recognising each trainee’s interest, enthusiasm, expectations and career ambitions relating to the course. Ezio del Monaco is a teacher who has a comprehensive understanding of the subject matter and the airport environment. His lessons were always extremely detailed, covering the various stages from landside to airside. On numerous occasions, he revisited sections of the programme until every step leading up to the next stage was fully understood. Thank you, Ezio, for your excellent presentation of the material and for your absolute willingness to revisit the same topic as many times as necessary. Finally, a huge thank you for your continued availability even after the course ended to provide any further information or support. Anastasia Emanuelli and Marco C. are both exceptional trainers. Their rapport was palpable as they conveyed every single concept and piece of information. Two people who met in the field and have turned their life and work experience into a model of excellence. They were able, first during the online sessions and later in the classroom, to build a rapport with all the trainees, ensuring the lessons were always light-hearted, interesting and, above all, engaging… alternating between teaching and checking that the content had been properly understood through exercises summarising the topic covered. The days in the classroom were intense yet at the same time relaxed; these two trainers managed to convey the concepts to us with the simplicity typical of highly professional teachers. What I will take away from both of them is their friendship and their love for this work, which makes them a role model to emulate. You have given me so much!!!! The course also reached its peak during the "Safety and Security" module led by trainer Stefano Natalini, a former member of the State Police, with an impressive CV spanning various fields, such as explosives disposal, counter-terrorism and public order. His lessons, whilst being very interesting and, above all, highly topical, proved to be exceptionally detailed and engaging in every single topic covered, including real-life examples. Finally, I could not conclude without mentioning Dr Monica, who is the "conductor' of this Academy, always present both in an organisational capacity and in the classroom, from the very beginning – with course enrolment – right through to the end. From the presentation of certificates, right through to every single in-person and online lesson.....She is always there, like an online help service, ready to assist with any question or request that might arise. Thank you, Monica, for your willingness to help and for your great PROFESSIONALISM. Thanks also to my fellow course participants, with whom I’ve formed a lovely friendship and who made the days enjoyable and full of interest. Ad Majora, greetings to everyone; I’d like to take this opportunity to wish you all a very peaceful Christmas and a very happy New Year. GB
Nikolai Ignatov
11 months ago
I did the ramp agent course and was really very pleased and satisfied. The lecturers and tutors are very professional, knowledgeable and helpful. I met people who are always experts in this field there and I learnt a lot of new things in this area of work. It was great.
Chiara Livesu
11 months ago
Super professional course. Teachers with an experience and passion for their work out of the ordinary. Everyone always super helpful for anything. Thank you very much, because you have made me even more passionate about this wonderful world.
Rosangela
11 months ago
Ho frequentato il corso di Addetto di Scalo Aeroportuale presso l’Accademia del Lavoro e la mia esperienza è stata molto positiva: la settimana di lezioni in presenza a Milano è stata estremamente utile e ben organizzata. I docenti Alessandra Weiss e Stefano Natalini si sono dimostrati preparati, chiari e sempre disponibili a rispondere ai dubbi, mentre la tutor Monica è stata un punto di riferimento costante e attenta per tutto il percorso. Il programma offre una panoramica completa sulle procedure aeroportuali, dal check-in al customer care, dalla sicurezza ai bagagli, permettendo di comprendere davvero il lavoro all’interno di un aeroporto. Consiglio questo corso a chi desidera intraprendere una carriera nel settore dell’aviazione.
Alice Raspa
11 months ago
Ho partecipato al corso per Addetto di Scalo Aeroportuale, ed è stata una bellissima scoperta. Oltre ad aver imparato tanto sul mondo dell'aviazione e in particolare sulla professione del Check-In Agent, questo corso mi ha fatto comprendere ancora di più ciò che vorrei per il mio futuro. Ci tengo a complimentarmi con la docente Alessandra Weiss, esperta del settore, che ha fatto innamorare tutti con la sua personalità e gentilezza. Grazie Accademia del Lavoro!
Valerio Convertini
11 months ago
corso molto interessante e ben strutturato, consigliato anche per chi non ha basi aeronautiche e che ha il semplice sogno di lavorare in aeroporto in futuro. I docenti Natalini e Weiss, che ho avuto la fortuna di conoscere per il corso Addetto di Scalo, sono due persone meravigliose, che trasmettono la loro passione per questo mondo e questo lavoro, conducendo lezioni trasversali e mai monotone, ringrazio Accademia del Lavoro per questa bellissima esperienza e per tutte le persone che ho conosciuto nel corso.
It’s been a wonderful and unique experience – a real mix of emotions, you might say. I’ve always wanted to learn more about this profession, and our lecturer, Alessandra Weiss, managed to teach us so much so effectively in such a short space of time. Thank you for giving me the opportunity to develop in this field. I hope to inspire more people myself one day to achieve their dreams, just as you did, Professor. It’s just a shame that it costs so much. I think this course should be more affordable so that everyone can take it, helping even more people to achieve their dreams.
Elisabetta Zippari
11 months ago
It was an unexpectedly wonderful experience, both in terms of the course itself and the people I met. The course was exceptionally well structured and organised for each topic, with a mini-test at the end of every chapter to help us absorb all the information covered each day and, above all, to test ourselves and prepare for the IATA certification exam. What I will always take away from this experience is the great professionalism and expertise of Professor Alessandra Weiss and Professor Stefano Natalini, who ensured that the lessons were always dynamic, engaging and never dull. There was no shortage of laughter, and I have the utmost respect for them. The course has further confirmed my love for aviation and the airport!
shaky 04
11 months ago
The course is super interesting. Very well organised and with the possibility to interact with the lecturers, who are very helpful. The lectures were conducted in such a way that we could all be heard and understand the topics better. My class and I were fortunate to have been tutored by Professor Weiss who made all the lessons clear, interesting and very entertaining. She made learning fun and effective. It is definitely an experience to have. You get the chance to learn a lot, meet people who are already part of the airport environment and make new friends with people who have the same interest as you. It was a unique experience. I came home that day with a smile on my face, I was really happy and satisfied.
Kimberly Casio
11 months ago
The Airport Staff training course was very useful and well organised. The explanations were clear and accompanied by practical examples that really showed how things work at an airport. The trainers were brilliant, and I particularly loved Ms Alessandra Weiss, who was always knowledgeable, approachable and able to make every lesson interesting. I would recommend this course to anyone wishing to enter the airport sector or to further their skills.
Elmedin Kaplanoski
11 months ago
A truly phenomenal academy, with first-class organisation, modern training and an excellently structured programme. The training course I completed has contributed enormously to my development, both professionally and personally. The instructors are extraordinary: always approachable, knowledgeable and ready to support you every step of the way. The atmosphere is so positive that it really makes you feel part of a group that believes in you. I recommend it wholeheartedly: it’s absolutely worth becoming part of this great family.
madeline baez
11 months ago
Jonathan Daza
11 months ago
I took the ramp agent course and learnt a lot. The teachers and Monica are excellent, very professional. The academy is fantastic.
Pietro Angarano
11 months ago
I took the ramp agent course and I must say it exceeded my expectations; speaking to former students, I realised how much the academy has improved over the years. The cost is not insignificant, but it was precisely thanks to this course that I managed to find a job even before it had finished. The instructors’ expertise is impeccable and highly professional; with their extensive experience in the sector and all the guest speakers during the classroom sessions, they give you a 360° insight into the world of airports – from a tour of the apron where you see first-hand what happens during a turnaround, both on and off the aircraft, to hearing the experiences of no fewer than four captains who inspire you to pursue your dreams and show you their human side; ramp agents and many instructors as guest speakers help you gain multiple perspectives and a wealth of experience! As I’ve already said, it exceeded my expectations; they make you fall even more in love with this world; the course, which is well-structured and includes all the necessary certifications, provides extensive theoretical training, whilst the practical phase is rounded off by the experience of the many instructors and the work placement! The course is comprehensive, and the latest edition couldn’t have been better – although the tutors and instructors are always striving to make the programme even more suitable. The working environment is very professional yet also pleasant, thanks to my colleagues and our tutor Monica, whom I’d like to thank – she’s a true professional who cares deeply about her work and ensuring the course runs smoothly from start to finish. I highly recommend this course to anyone wishing to enter the world of aviation with professionalism and comprehensive support.
Jacopo
11 months ago
Good experience and good personal investment for our future work at the airport. Well-prepared lecturers and above all very useful the presence of people working in the sector in different roles to give us advice on how to approach the world of aviation. I recommend it to those who want to invest in themselves and want to arrive at work already structured and capable.
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