Course for
Merchandising Manager

PREFERENTIAL PREREQUISITE:

Short degree, preferably in economics.

Roma, dal 20 al 25 Settembre 2021

Certificates issued

  • Private certificate of attendance at the Merchandiser Manager course issued by Accademia del Lavoro
  • Internship certificate (if chosen)

Would you like to receive information about the course?

The professional figure

The Merchandiser Manager is a professional figure that has acquired an increasingly strategic importance in the retail channel. Those involved in merchandising have the task of studying the market, discovering trends and interpreting the company's results to define the guidelines and distinctive elements of the collection. The Merchandiser constantly interacts with all company departments in order to create the correct synergy aimed at achieving results with the right balance between collection, trends, brand identity and market needs.
The Merchandiser Manager is a professional specialized in advising sales staff on new products, their characteristics or functioning, organizes the promotional events proposed by the company, makes price surveys from competitors, periodic visits to the points of sale of his competence and compiles reports.

What are the skills needed to become a Merchandising Manager?

Deep knowledge of the market and the consumer: The Merchandising Manager must, first of all, have a profound knowledge of the sector in which he operates and the consumer to whom he turns to plan the series of products on the basis of market demands and therefore direct sales towards correct differentiation of the offer. It must therefore act as an “influencer” for product and sales.

Strategic vision: The Merchandiser has the task of planning the collection so that a consistent offer of the proposed products corresponds to the real and effective needs of the commercial and the market, balancing saleability and creativity and defining the right relationship between new products and carry-over.

Managerial and coordination skills: Every company in the fashion sector needs a figure who is the link between the inside and the outside and who follows step by step all the development steps of the collection; this is the Merchandising Manager. The Merchandiser, in fact, must be able to manage a single project in all aspects, from the creative phase to the sale, coordinating with the Style Office, Marketing and Distribution Department.

Analytical skills: Knowing how to analyze and interpret sales data, both sell-in and sell-out, is essential for choosing what to propose and what to include in the collection. The Merchandiser must, therefore, possess excellent numerical and evaluation skills in order to conceive a project based on the indications obtained from the market.

Creativity and product sensitivity: One of the main tasks of the Merchandising Manager is to transmit to the Style Office the directives useful for the development of the new collection: which models of the previous year's season to propose again, how to best interpret the trends, which items to modify and which ones to delete. Creativity and knowledge of sales dynamics are prerequisites for being a successful merchandiser.

Career opportunities

Il corso di alta formazione per Merchandising Manager ha l’obiettivo di garantire l’acquisizione di elevate competenze tecniche e di ampio raggio potendo ambire al termine del corso, grazie anche all’esperienza di stage formativo in azienda, a ricoprire la responsabilità di un’intera area.

To whom the course is addressed

The course is aimed at all those who are interested in this profession, for a maximum of 20 participants per edition.

Course duration

Il corso prevede una fase di studio da casa con assegnazione materiale propedeutico, un corso di inglese formula “all you can learn” della durata di 3 mesi, 20 ore di Videolezioni sul Marketing e principi di Economia e Management. 48 ore di lezioni frontali, stage formativo in azienda della durata di 100 ore nella Regione di residenza con divulgazione del profilo professionale.

Course Information

Recipientes

Short degree, preferably in economics.

How to apply

To apply for the course, it is necessary to fill in the information request form on the website www.accademiadellavoro.it, with which the candidate requires to participate in the selection for the course.

Facilities

The course provides for the indication of accommodation facilities located near the venue of the course and the possibility of obtaining the financing of the registration fee.
Accademia del Lavoro undertakes to disseminate the curricula of students to companies operating in the sector. Participation in the Course does not constitute in any way personnel selection activities.

Selection

For the participation in the course, there will be a selection test that includes:
- examination of the CV and motivation letter of the candidate;
- motivational and psycho-aptitude interview with a teaching consultant;
The selection board will communicate the outcome of the selection and admission to the course. Subsequently, the candidate can proceed to the completion and dispatch of the application form.

Application deadline

Registrations will close when the maximum number of participants is reached

Certifications:

Certificates issued

- Private certificate of attendance at the Merchandiser Manager course issued by Accademia del Lavoro

- Internship certificate (if chosen

Training project

Preparatory Phase

  • Preparatory Material:
  • English course "all you can learn" lasting 3 months
  • 20 hours of Videolessons on Marketing and principles of Economics and Management

+ 48 hours of lectures in the classroom
+ training internship in the company lasting 100 hours in the Region of residence
+ disclosure of the professional profile

Educational program

Program

• Aviation legislation

• Il marketing:
- the principles of marketing
- the four variables of the marketing mix

• Outline of Economics and Management:
- analysis of the economic sector
- the product
- competitive analysis

• Preventive analysis and placement on the market:
- trends
- brand identity
- pricing
- consumer psychology
- commercial objectives
- distribution

• Production:
- production processes
- communication procedures with individual departments
- coordination of activities
- verification of the correct application of processes and production steps

• Promotional and communication strategies
- stores
- management of exhibition spaces
- the choice of communication channels and tools

• Analysis and interpretation of numerical data:
- forecast and final balance
- integration and / or modification of the production process
- review of the general strategic plan

• Knowledge of the English language

Authorization n. IT-EVO-01-20-001 and IT-EVO-01-20-002
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