Merchandiser course
Dates scheduled
Certificates issued
- Private certificate of attendance at the Merchandiser course issued by Accademia del Lavoro
- Private Project Work certificate for the Merchandiser course issued by Accademia del Lavoro
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The professional figure
The merchandiser is the person who carries out a series of actions with the aim of enhancing the products in a store, through an accurate rationalization and management of the departments, the display line and stocks. The merchandising activity now represents a real commercial and marketing strategy.
It is their duties to load the sales lines, manage stocks, exhibition spaces and promotions in progress, make periodic visits to the stores in the assigned area and draw up reports with the collected data.
The merchandiser can sometimes take care of the assistance, the arrangement and setting up of the windows, the gadgets, the price detection, and once at home, he compiles a report to be sent to the brand, which in this way monitors his activity and assigns any new ones. assignments.
Career opportunities
The Merchandiser course can be spent in any company that provides storage and display points for customers: from large-scale distribution to small businesses. Exclusively oriented towards the saleability of the products through the fine-tuning of the exhibition layout.
To whom the course is addressed
The course is aimed at all those who are interested in this profession, for a maximum of 20 participants per edition.
Course duration
The course includes a home study phase with assignment of preparatory material, 20 hours of Video Lessons on Marketing and basic English. 48 hours of lectures, a project work and the dissemination of the professional profile.
Course Information
Training project
Preparatory Phase
• Preparatory material
• 20 hours of Videolessons on Marketing + basic English
+ 48 hours of lectures in the classroom
+ Project work
+ Disclosure of the professional profile
Educational program
• Aviation legislation
• Notes on marketing
• The marketing mix
• Merchandising
• Promotional strategies
• Pricing
• The management of the exhibition spaces
• Communication strategies: communication channels and tools
• Storage and warehouse management
• The management of decentralized offices: visits and monitoring
• Product reporting and communication procedures with the manufacturer
• Merchandising in large-scale distribution
• Basic English
Authorization n. IT-EVO-01-20-001 and IT-EVO-01-20-002
