Merchandiser course

MINIMUM REQUIREMENTS:

High school diploma.

Dates scheduled

Certificates issued

  • Private certificate of attendance at the Merchandiser course issued by Accademia del Lavoro
  • Private Project Work certificate for the Merchandiser course issued by Accademia del Lavoro

Would you like to receive information about the course?

The professional figure

The merchandiser is the person who carries out a series of actions with the aim of enhancing the products in a store, through an accurate rationalization and management of the departments, the display line and stocks. The merchandising activity now represents a real commercial and marketing strategy.
It is their duties to load the sales lines, manage stocks, exhibition spaces and promotions in progress, make periodic visits to the stores in the assigned area and draw up reports with the collected data.
The merchandiser can sometimes take care of the assistance, the arrangement and setting up of the windows, the gadgets, the price detection, and once at home, he compiles a report to be sent to the brand, which in this way monitors his activity and assigns any new ones. assignments.

Career opportunities

The Merchandiser course can be spent in any company that provides storage and display points for customers: from large-scale distribution to small businesses. Exclusively oriented towards the saleability of the products through the fine-tuning of the exhibition layout.

To whom the course is addressed

The course is aimed at all those who are interested in this profession, for a maximum of 20 participants per edition.

Course duration

The course includes a home study phase with assignment of preparatory material, 20 hours of Video Lessons on Marketing and basic English. 48 hours of lectures, a project work and the dissemination of the professional profile.

Course Information

Recipientes

High school diploma.

How to apply

To apply for the course, it is necessary to fill in the information request form on the website www.accademiadellavoro.it, with which the candidate requires to participate in the selection for the course.

Facilities

The course provides for the indication of accommodation facilities located near the venue of the course and the possibility of obtaining the financing of the registration fee.
Accademia del Lavoro undertakes to disseminate the curricula of students to companies operating in the sector. Participation in the Course does not constitute in any way personnel selection activities.

Selection

For the participation in the course, there will be a selection test that includes:
- examination of the CV and motivation letter of the candidate;
- motivational and psycho-aptitude interview with a teaching consultant;
The selection board will communicate the outcome of the selection and admission to the course. Subsequently, the candidate can proceed to the completion and dispatch of the application form.

Application deadline

Registrations will close when the maximum number of participants is reached

Certifications:

Certificates issued
- Private certificate of attendance at the Merchandiser course issued by Accademia del Lavoro
- Private Project Work certificate for the Merchandiser course issued by Accademia del Lavoro

Training project

Preparatory Phase
• Preparatory material
• 20 hours of Videolessons on Marketing + basic English

+ 48 hours of lectures in the classroom
+ Project work
+ Disclosure of the professional profile

Educational program

Program

• Aviation legislation
• Notes on marketing
• The marketing mix
• Merchandising
• Promotional strategies
• Pricing
• The management of the exhibition spaces
• Communication strategies: communication channels and tools
• Storage and warehouse management
• The management of decentralized offices: visits and monitoring
• Product reporting and communication procedures with the manufacturer
• Merchandising in large-scale distribution
• Basic English

Authorization n. IT-EVO-01-20-001 and IT-EVO-01-20-002
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