Communicating is important, so it is better to do it in an unconventional way. It is the new, innovative and effective project implemented by Lufthansa, which has decided to relaunch its image starting from sustainability.
The well-known airline leaves the schemes and restarts from the airport of Boxes, where the company offers its customers a comfortable and educational travel experience ”even before boarding.
This is the One Tray project, thanks to which the brand new baskets have been designed to be used at the security checks at the airport, which Lufthansa has branded and made attractive in design, lighter and above all recyclable and eco-sustainable.
The Lufthansa project launches a precise message from the company that presents itself to the public with a greater sensitivity towards the environment and with a green approach. They are yellow, the color that is the symbol of the German company, they are much more capacious and lighter, as are the new fares of the company: Light, Classic and Flex.
Lufthansa marketing director satisfied, Marilena Cunsolo, who underlined how the customer experience and the new message of the project are important for a company that always wants to keep up with the times. From a simple product, cheerful and captivating in design and practical in use, the company took the opportunity to raise public awareness of environmental issues and to launch new and attractive rates for all of Europe and for every type of need. .
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