It appeared a few days ago on the Sole24Ore an interesting item (read the content here) on self marketing, which illustrates five important aspects to take care of to venture into job market.
What is self marketing?
Self Marketing means marketing of oneself includes all those actions that must be carried out in the workplace and in the private sphere to better promote one's person and one's professionalism especially with a view to job search (see alsoarticle on personal branding).
Promotion of oneself does not only mean increasing visibility, but in fact it means building one's reputation, even online, enhancing one's network of contacts, optimizing promotion tools such as CV or video Curriculum and set up a strategy aimed at actively seeking work.
Self Marketing: be unique first of all!
A first question to ask when it comes to self marketing is the following: "What makes me unique, special, different from others?".
Faced with an increasingly overcrowded professional market, differentiating oneself from others, being special and appearing unique is a first step to take.
The keys to differentiation are many:
- Sector;
- Territory;
- Type of customers / employers;
- Sensitivity;
- Style.
The more keys of distinction we use, the more our profile becomes incisive and able to leave its mark, to be perceived as unique.
Let's take an example: if I am an operator in the wellness sector, I will have to try to differentiate myself by using the keys listed above. Therefore, I will be a wellness operator from the north, who works in a luxury SPA and with a specialization on a specific massage technique, perhaps aimed at a specific target.
These elements allow us to obtain a double result: on the one hand they take care of our "personal brand", making us unique and recognizable on the market, on the other hand they bring us closer to our target, which is much more profiled.
What information should be included in the CV for self-marketing
To do marketing of themselves and to stand out in the confusing jungle of the job market - it has been said - one must focus on uniqueness, on distinguishing oneself from others, on creating around oneself a unique story that characterizes.
That is, what must emerge from the CV is everything that in a certain sense qualifies our specific skills, peculiar abilities, the best of us, what we can say that we are really good if not excellent.
Often this information also concerns only some aspects of our personality, but which manage to best describe what we are able to do, often what we are naturally good at and passionate about.
To do marketing for yourself it is necessary to stimulate the curiosity of recruiters or business owners: it is not enough to know how to correctly write a resume or face a job interview in the best possible way, what matters is personalization.
Here are some tips to follow to enter the world of work
To access the job market, it is good to face all the preliminary stages in the best possible way, paying attention to some aspects:
- Know the context of reference;
- Express passion and enthusiasm;
- Make your knowledge and skills available;
- Arm yourself with lots of positive energy;
- Do not wait to be contacted, but propose yourself actively;
- Do not wait to be questioned by the recruiters, but anticipate the questions;
- Transmitting confidence and stubbornness.
